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The 3C's of customer experience

Effective customer experience management is based on three parameters: the 3Cs. The 3Cs are as follows: comp…

What is a preemptive strike?

A preemptive strike is defined as an attack against an enemy in response to an apparent threat of attack fro…

Marketing Myopia. What is it? Examples

Theodore Levitt , the famous Harvard marketing professor, used to tell his students: " People don’t want…

The problem with the phrase 'No Problem'

A couple visited a lovely restaurant. The employee who escorted them to their table was also their waiter. Wh…

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